Top Trends in small business web design this year
Top Trends In Small Business Web Design This Year – Every small business has its ideas about what would be best for its brand or what would be the most innovative style of website for its image. What is quite surprising is that even with all these unique ideas, we return to a series of typical design and web development trends each year. As a professional designer and developer, I’m always looking for new trends and page elements or design elements I can offer to my clients. Noting these trends can ensure your site looks modern and uses the best in web design innovations.
Here are some of the top trends I have seen in small business web design this year.
Creative Scrolling web experiences:
This year, we are seeing many more sites with innovative scrolling features. Innovation with scrolling can be anything from having the content move as you scroll down the page to interactive elements that move or change as you scroll. Scrolling navigation is a great way to add fun and engagement to your site. Creative scrolling is changing user experiences and leading to more streamlined business pages.
One trend that has been getting more popular, especially among small businesses and creative agencies, is handmade graphics. Handmade graphic elements can include anything from hand-drawn illustrations to watercolor backgrounds. Handmade images add a level of personalization and creative flair that can set your site apart. As many web users are getting lost in a sea of digitally created vector graphics and stock images, seeing something original and handmade can lead to a better reception of your brand.
Innovations in website accessibility:
One area that is constantly evolving is website accessibility. This year, we are seeing more sites that are optimized for users with disabilities. Features include alt text for images, closed captioning for videos, and easy-to-navigate menus. Website accessibility is not only important for meeting the needs of your users, but it can also lead to better search engine optimization.
Customized website experiences for each user:
Another trend that is becoming much more common is the idea of customized website experiences. This can mean anything from showing different content to users based on their location to providing a personalized set of results when they search your site. This trend is being driven by the need for businesses to provide a more personal experience for their users. In a world where we are bombarded with advertising and generic content, providing a customized experience can really set you apart.
Optimization for voice search:
As more people access voice assistants such as Alexa, Google and Siri, it’s important to optimize your site for voice search. Voice search optimization means using natural language with long-tail keywords to ensure these devices easily find your content. Optimizing for voice search can help you find a wider audience and make it easier for users to find the information they need. More small business web design companies are considering voice search in optimization than ever before.
Ultra Simple Design:
The idea of minimalism has been trending years, but it is really starting to take off in the world of web design. This year, we are seeing more sites that use a minimalist approach to design. This can include using simple color schemes, clean layouts, and easy-to-navigate menus. Ultra simple design is all about making your site easy to use with just the information users need to get maximum experience. Cutting the clutter this year is paying off big for many brands.
By paying attention to these top trends, you can ensure your small business website is on the cutting edge. Stay ahead of the curve and build your users the best possible experience with these web design trends. Contact us today if you are ready to use these trends with your site design!