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WordPress vs Showit vs Squarespace vs Wix

Which platform is right for YOUR business?

These days there are many different website platforms out there. From WordPress to Showit to Squarespace, and Wix. So, how could you possibly choose which website platform is right for your business?
The easy answer is you google it, but then you bring up hundreds of blog posts just like this one. So which referral do you trust, and which ones are just for referral commissions?

I was there too once upon a time, and I understand that choosing the right website platform for your business is… tricky business? Anyway… As someone that works with all platforms, I’m here to give you my unbiased opinion to help you decide which one is right for you in this detailed platform breakdown. (And just so you know that I’m truly just trying to help, no referral links.)

In this post, I will be comparing WordPress, Showit, Wix, and Squarespace. I’ll also let you know which type business I personally think would benefit most from each platform.


WordPress is a platform on which website designers and developers build websites. It provides all the flexibility and functionality needed to easily keep your site up to date with new content.

Pros of WordPress:

  • If you’re pretty tech savvy or can hire a website expert, WordPress is the cheapest option because you can self host. For more information on self hosting check out this blog post
  • You don’t NEED a designer to customize your site. WordPress controls 60% of the market when it comes to website platforms so there is an endless supply of templates to keep your site unique.
  • Thousands of options for plug-ins. If you can think it, there’s probably a plug-in for it.
  • WordPress has built in SEO.
  • WordPress is built for blogging, so it’s great for updates. It’s easy to make timely updates and engage with your website visitors.

Cons of WordPress:

  • WordPress isn’t as easy to customize on it’s own, but like many other sites, it offers page builders like Elementor and Divi. 
  • You need to update and maintain your site. This isn’t hard or time consuming, but would be a nuisance for someone that isn’t tech savvy or a smaller business where website maintenance isn’t in the budget.
  • WordPress and their plug-ins have frequent upgrades which is great except that sometimes when your plug-ins get updated, it breaks something else. This is why it’s important to do a backup of your site and update your plug-ins one at a time to make sure everything works.
  • The choices in features are so robust that you can easily get lost in adding so much to your site, that you impact your website speed which will turn your visitors off. 


WordPress is free to download and use, but you’ll need a good hosting plan for security and speed. I’ve seen hosting plans start as cheap as $3 a month. Check out my blog post to learn more about how WordPress hosting works.

What business is WordPress best for?

WordPress is best for businesses or people that are looking for endless customization and business growth. It is not for someone that either doesn’t have time to learn about the platform or have the resources to have a designer handle the tech stuff.


Showit is a drag-and-drop website platform that provides total creative freedom over the layout and design of your website, all without a single line of code.

Pros of Showit:

  • Showit is a completely code-free website builder. The interface is very similar to Adobe software so if you’re in the creative business, you’ll probably love Showit.
  • As far as design goes, the possibilities are truly endless. If you can think it, you can design it without code, even for mobile. This is where other page builders would require you to know a bit about HTML and CSS.
  • Showit has a great community and support team. You can tell the team here really cares about their customers and enjoy what they do.
  • Showit handles all the tech stuff. Your hosting, domain, security, etc. All handled by their team.
  • Showit integrates WordPress for blogging so you still have all the benefits of using a WordPress blog with the design benefits of the Showit platform.

Cons of Showit:

  • Showit isn’t an all inclusive platform. For example, standalone, there is no e-commerce or blog system. While there are workarounds and plug-ins you can search the web for, it isn’t quite as simple as an all-in-one page building platform.
  • The cost. Out of all the platforms on this list. Showit is the priciest option.
  • The mobile sites aren’t as responsive as other platforms. The mobile design, awesome! But for instance, if we used something like Elementor for WordPress or Squarespace, the design is inherently mobile friendly, where as with Showit, you’ll need to do that part yourself.
  • There’s more of a learning curve to Showit and not all of it’s features are out in the open. Example is the blog, the editing isn’t an easy breezy walkthrough like Squarespace, implementing e-commerce has to be done through Shopify lite. While everything you want to do is more than likely possible, it might take some research to be able to do so. Fortunately, they have an awesome support team to help you if you get stuck.


Showit has 3 plans starting at $19 a month if you don’t need a blog, $24 a month with a blog and access to their preinstalled plugins, and$34 a month if you want to be able to install custom plugins for WordPress and have worked with an SEO expert.

What business is Showit best for?

I think Showit would be best for small service based or creative businesses that will enjoy the flexibility of design while enjoying the benefits or a WordPress blog.


Squarespace is an all-in-one content management system, or CMS. With a single subscription, you can create a website, host your content, register your own custom domain name, sell products, track your site’s analytics, and much more.

Pros of Squarespace:

  • Squarespace is very easy to set up. You don’t need to know any code to build a website that works for you. 
  • Great support team and community. There are a lot of people that use Squarespace so it will be easy to find the answers you’re looking for in the community.
  • Extensive library or tutorials on their website. If you can’t find what you’re looking for on their site, there are also tons of designers that create free tutorials on Youtube.
  • Squarespace is an all-in-one platform. You get e-commerce, scheduling, track your analytics, marketing, social, and SEO tools.

Cons of Squarespace:

  • Every Squarespace website starts with one of their templates which makes it difficult to make something unique without either knowing code or hiring a designer that does. However… you also have the option of purchasing a template. These are a great option if you can’t afford a custom designer, but want a more unique site.
  • You use Squarespace hosting which means you’re locked into their price point. It’s not the cheapest, but not the priciest by far.
  • If you decide to switch platforms later on, you’ll have to rebuild your site, because the Squarespace templates do not transfer.


Personal plans start at $12 a month, $18 for Businesss, $26 for Basic Commerce, and $40 for Advanced Commerce.

What business is Squarespace best for?

Squarespace is best for small businesses and business owners that need to get a site up and running fast. If you don’t mind working from a template or require alot of customization this would be great for you. Although, you don’t have total design freedom over a Squarespace site, adding a bit of CSS can make all the difference in your design and there are plenty of talented web designers that can help.

4. WIX

Create a website with the Wix website builder and use the built-in professional business suite to promote and manage your business—all in one place. 

Pros of Wix:

  • Wix is very easy to set up. You don’t need to know any code to build a website that works for you. 
  • Drag and drop website builder very that is very simple to use.
  • Over 500 templates to choose from to start.
  • Wix has a mobile editing feature allowing you to optimize your website for mobile devices.
  • All-in-one platform. You can add an online store, booking system, member area, and blog. Then use the SEO tols and integrated marketing to drive traffic to your site.

Cons of Wix:

  • If your business is successful and begins picking up speed, the pages load slowly.
  • There are no unlimited plans.
  • Their SEO tools are more difficult to use than other platforms.
  • Wix is in the same boat as Squarespace when it comes to migrating your site elsewhere. Be prepared to make a new website, because their templates do not transfer.


Personal plans start at $14 a month, $18 for entrepreneurs and freelancers, $23 for complete online branding, and $39 a month for VIP.

What business is Wix best for?

Wix is best if you’re just starting out and exploring the possibility of a business as a side hustle. If you are looking to grow your business in the future, then WIX probably isn’t for you.

So which platform would I recommend?

It still boils down to the user and type of website or business they need, but I definitely have a couple favorites, because I think they are way more user friendly and versatile for the average user.

Someone that needs an all-in-one platform up and fast? Squarespace, hands down. I think Squarespace sites are so simple to navigate and I love the all-in-one platform. Squarespace makes it really easy for a busy body entrepreneur to manage their site all in one place. 

For someone who needs lots of customizations and a variety of features?  WordPress is the way to go. I see a lot of people recommend Showit, because of the endless design possibilities, but those are just as achievable in WordPress using Elementor or Divi without code. The platform is also much more responsive and mobile friendly, and so much more affordable. 

I am a web designer so it makes sense that I would use WordPress. I like being able to customize my websites exactly how I want, but I definitely have a different recommendation for each one of my clients based on their wants, resources, and business needs. 

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